Working with Channel Partners for Better Cybersecurity

Every organization needs effective cybersecurity—with the visibility and context to efficiently detect and respond to threats and malicious activity. We understand the importance of P.I.E. (platform, intelligence, and experts) at Alert Logic and provide customers a comprehensive solution with our SIEMless Threat Management offerings. Partnering with top cybersecurity resellers is one way we help organizations obtain the security they need from the channel community that already serves them. That is why we place so much value on our Partner Connect program and the channel partner ecosystem, and why we were so excited to attend the Channel Partners Conference & Expo in Las Vegas earlier this month.

In the wake of the Channel Partners Conference & Expo, I had a chance to chat with Rich Long, Vice President of Channels at Alert Logic, to get some insight on his experience at the event and his thoughts on the future of our channel partner alliances.

Tony Bradley (TB): What was your favorite part about the Channel Partners Conference & Expo?

Rich Long (RL): My favorite part of the Channel Partners Expo was the connections made with both new and existing partners of ours. It was nice to see so many enthusiastic partners all looking for incremental ways to add value to their solution offerings to their clients. Channel Partners also did a great job, as expected, with mixing panelists from different technology backgrounds, all with practical experiences aimed at helping to guide partners through the complexity of making the right decisions in selecting the right IT solutions and suppliers. Security was a hot topic in each breakout, mainstage, panel, or hallway discussion.

TB: What is the most surprising or interesting thing you learned or saw at the Channel Partners Conference & Expo?

RL: What I found to be most interesting was the mix of different types of cybersecurity partners in attendance. System Integrators, MSPs (managed service providers), VARs (value-added resellers) and Agents alike all with common interests, but different delivery and support models, were gaining knowledge from each other. What I found validated was the need for all these types of partners to coexist together to meet the needs of customers. As technology changes the way we solve business problems, so does the way we serve and provide support for those customers’ needs. No two customers are alike, and it was refreshing to see partners being open to new models of delivery and support to meet those dynamic needs.

TB: What is the value for Alert Logic from taking part in the Channel Partners Conference & Expo?

RL: For Alert Logic, being at Channel Partners gave us access to new partners looking to add security solutions to their portfolio. The interest was high, we participated in dozens of meetings and we spoke with many visitors to our booth. We also took the opportunity to participate in several different panel discussions that allowed us to expand our thought leadership to a wide audience. It’s difficult to discuss IT today without security being woven into the message – proving our first visit to the show was well worth it!

Alert Logic has the platform, intelligence, and experts that customers need, and our channel partnerships and alliances play a crucial role in helping us serve as many customers around the world as possible.

About the Author

Tony Bradley - Senior Manager of Content Marketing for Alert Logic

Tony Bradley

Tony Bradley is Senior Manager of Content Marketing for Alert Logic. Tony worked in the trenches as a network administrator and security consultant before shifting to the marketing and writing side of things. He is an 11-time Microsoft MVP in security and cloud and has been a CISSP-ISSAP since 2002. Tony has authored or co-authored a dozen books on IT and IT security topics, and is a prolific contributor to online media sites such as Forbes and DevOps.com. He has established a reputation for effective content marketing, and building and engaging a community and social media audience.

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